Posted by: amylamb | February 1, 2013

Back to the “Why”

Last week, I wrote about the life cycle of ideas. I wrote about how a single idea, when accurately and passionately represented, can spark a movement that changes the course of history. But what differentiates an idea that gains followers and an idea that lingers stagnant and ineffective?

I am convinced the answer lies in motivation. An idea motivated by an authentic desire to help others will win loyalty. An idea undercut by personal agendas and exclusive profit gains the loyalty of only one. One is not enough to launch a movement.

Beliefs are far more persuasive than actions. But actions, when properly motivated, serve as proof of the beliefs we profess. Ideas don’t gain traction because of what they have already accomplished. Ideas get going when they align with the beliefs of enough people who can build a bridge between “what is” and “what could be.”

Beliefs are the foundation of long-term sustainability. When things get hard and the “men” of the idea’s movement get discouraged, only the belief — the vision — can sustain them. Indeed, once the movement becomes a machine or a monument, only those who believe can resurrect it once more.

My point: If you don’t know why you do it, then it’s not worth doing. And if you can’t communicate why you do what you do, then you’re far less likely to win loyal, long-term followers.

Get back to the “why,” and the “what” will fall into place. As Simon Sinek put it, “start with the dream, not with the plan.”



  1. You’re an inspiration, Amy. It is encouraging to see someone as young as you living for God, being obedient, and exhibiting so much Faith. I wish I had been like you at your age, or even at my current age. God Bless you!

  2. I always enjoy your writing. Keep it up

  3. Proverbs 3:5-6. “Trust in the Lord with all of your heart and lean not on your own understanding. In all of your ways acknowledge Him and He will make your path straight.”

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